EIF 2008

Conference

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Monday, 11 August 2008

Time

Session

9:00-10:00

Registration and Coffee


10:00 - 10:05 Opening Remarks/Welcome
Speaker

Simon Harvey

   

10:05 - 10:30 Opportunities in the New Digital Age
Speaker

Chris Deering

   

10:30-10:45 Dare To Be Digital
Speaker

Paul Durrant (Director, Dare To Be Digital)

  Paul Durrant will preview the Dare ProtoPlay event happening alongside EIF in the Cromdale Hall and describe the Dare team's upcoming invitation to contribute to the redesign of Dare to be Digital for 2009

10:45-11:30 Who Plays What and Why
Speaker

Sean Dromgoole CEO Some Research and GameVision

  GameVision interviews more than 40,000 gamers a year in Europe and the US on behalf of all the major publishers. Every four years or so we take a step back from the usual usage and attitude tracking and segment the market. We’ve just done it again. Are your audience Scrappers or Wolves? Snackers or Lone Rangers? And what does it mean for you if they are? All will be revealed.

11:30-11:45 Comfort Break

11:45-12:30 Keeping the UK on Top of Its Game
Speaker

Rod Cousens MD Codemasters

   

12:30-13:00 Too Cool for School - A New Look at Games in Educations
Speaker

Graham Brown-Martin MD Handheld Learning

  This session will show how off-the-shelf games and consoles are being used today to achieve transformational improvements in learning and teaching practice for a fraction of the cost of traditional ICT deployment. The session will also urge developers NOT to start designing games for schools but to stick to what they do best, create compelling interactive entertainment.

13:00 - 13:45 Lunch

13:45 - 14:15 Treat Me Like A Lover
Speaker

Margaret Robertson

  The last twelve months have been dominated with talk of Bioshock, GTA IV and Wii Fit. But are they really the most significant games of the year? Have they done the most to change the rules, and to establish the trends which will shape the industry in the years to come? While they get the headlines, the games whose personnel, means of production, target audience, chosen platform, gameplay innovations, visual style, business models or marketing approach are rather more revolutionary can easily get overlooked. So, if you've ever wished you'd spotted Portal back when it was still Narbacular Drop, this session will steer you through the robot-building, wing-walking, child-rearing, music-battling games that will change the industry in 2009.

14:15-15:00
Speaker

   

15:00-16:00 The Future of Alternative Reality Games
Speaker

Patrick O'Luanaigh (MD nDreams)
Dan Hon (CEO SixToStart),
Alex Fleetwood(Producer, Hide & Seek Festival),
David Varela (Producer, Perplex City),
Yomi Ayeni (Expanding Universe)

  This session will feature some of the most experienced names from the growing genre of Alternate Reality Games (ARGs). After a whistlestop tour of some recent examples, we'll discuss where the panel see ARGs going in the future. We'll explore business models, opportunities offered by new technology, their rising use for advertising and promotion, and other key areas as the panel gazes into their collective crystal ball...

16:00-16:30 Coffee Break

16:30 - 17:15 Arcade Amusements Get Wired
Speaker

Kevin Williams ( KWP Limited)

  Kevin Williams, of KWP Limited will look at what the Out-of-Home interactive entertainment industry represents to the creative culture of games and interactive entertainment.

17:15 - 17:45 Virtual Economies and their Global Impact
Speaker

Kevin Higgins (President, Pay By Cash)

  Tens of millions of us live here, work here, and play here every day. We're more than just a number. We have real relationships here. We laugh and cry here. The population is growing, and so is its economy. Where is this place? It's the virtual universe in which hundreds of virtual worlds are developing, and more are forming every year. But when it comes to these populations and economies, just how large is large? How compelling are the experiences of its current "residents?" What keeps people here, what's going to keep them coming back, and what's going to keep drawing in new residents?

17:45 - 18:15 The Edge Award
Speaker

Alex Wiltshire, Deputy Editor, Edge;

  The UK’s leading games media company, Future are bringing the hugely popular and influential EDGE Awards to the Festival again, as well as offering their support through publishing the official Interactive Festival guide. The guide will be available in all Gamestation stores across Scotland along with consumer tickets for the three-day event. Gamestation will also have a large on-site retail presence at the Festival, selling a range of games consoles, games and other exclusive merchandise. Consumers at the event will also be privy to some fabulous in-festival promotions and discounts.

Tuesday, 12 August 2008

Time

Session

9:30 - 9:45 Opening Remarks
 

Fred Hasson, Redbedlam


9:45 - 10:30 Real politics invade virtual worlds – dealing with social and economic issues in EVE online
Chairman
Speaker

Fred Hasson
Eyjólfur Guðmundsson

  The social and economic consequences of in game communities must be one of the most fascinating subjects in the games industry. The skills needed in this genre of games, has much if not more to do with how one effectively intercedes and moderates growing communities as it has the technology and content production. EVE Online have quite correctly recognised the importance of this and their research is extremely revealing.”

10:30 - 11:30 The 3 MMOs: From Content to Community
Speaker

Toby Simpson CTO Nice Tech
Kerry Fraser-Robinson President Redbedlam
Rik Alexander CEO Monumental Games
Matt Rothman Hemishpere Capital

  There’s a lot being written about virtual worlds and a lot of funds being invested in them but when you look at who’s out there doing it, it’s a short list. We’ll be looking at what it takes to build these new forms of entertainment, knowing it requires a lot more than technology.

11:30 - 12:00

Coffee Break


12:00 - 12:30 GPS Shows the Way to the Future
Speaker

Magnus Nilsson

 

12:30 - 13:15 The Reset Generation - how today's youth is influencing tomorrow's games
Speaker

Scott Foe

  Today’s youth are the “reset generation”; Young people who, when a situation becomes difficult or burdensome, quit and start over again in a different situation. Foe will examine the impact of the reset generation on the gaming world, talk around new titles such as RG to show how youth is influencing games today, and ultimately conclude that this generation is already defining what entertainment will be in the future.

13:15 - 13:30 Wrap Up and Thanks



DIS:E 08 Schedule

Time

Session

14:00 Welcome

14:10 Richard Bartle (University of Essex)
Games and Academia: A rant

15:00 Coffee Break

15:15 Eyolfur Gudmundsson (CCP)

15:45 Austin Tate (University of Edinburgh)
Innovative Education using Virtual Worlds

16:15 Coffee Break

16:30 Gianna Cassidy (Glasgow Caledonian University)

17:00 Roundtable discussion

17:30 Wrap up

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